By: Karen Chalco
Content is king. We’ve all heard this saying. With that in mind, it’s pretty obvious why everyone in the social media marketing realm is spending lots of time testing and debating how to post the best content, for higher engagement (a.k.a. likes, comments & shares) with their audience. One key aspect of this is finding a way to optimize the way we re-purpose a post from Instagram to Facebook.
It’s common knowledge that just because a post gets great engagement on one platform, it won’t necessarily be just as successful on another social media platform.
But, the results are in, and when posting content on Facebook, according to Social Media Examiner:
“With the Facebook algorithm giving news feed priority to posts from friends and family, many businesses are seeing reduced organic reach. Fortunately, there’s a way to reach more people on Facebook without paying for advertising: by using Instagram.”
Essentially, by re-purposing a post from Instagram to Facebook, the probability of it gaining more reach and exposure than most other types of posts, is very likely. That’s why we’ve compiled a few tips to keep in mind right before you hit “Publish” on your re-purposed Facebook posts.
Go Easy on Those Hashtags
Not all hashtags were created equal, and the way they work on Instagram isn’t precisely the way they work on Facebook. This is a common misconception we see people fall into. So while you might’ve stuffed your post with hashtags on Instagram, the best practice is to at least significantly reduce most of them, when going to post on Facebook. Interestingly enough, research by SocialBakers.com shows that using more hashtags on a Facebook post actually results in even LESS engagement.
Good News: You Can Link to Places Now!
The fact that you can link to places on a Facebook post versus directing your audience to your Instagram bio should be taken advantage of. And for the love of the social media gods, do us all a favor and don’t post a long and clunky link in your original Instagram post captions.
For instance, if in your Instagram post, you’re sending your audience to the link in your bio to shop your e-commerce store, you can optimize the way you post from Instagram to Facebook by including the link to your store within the Facebook post. (Bonus points if you use a link management tool like Bit.ly, to help you keep track of exactly how many people are clicking on that specific link.)
Don’t Use the “Post to Facebook” Option on Instagram
Believe me…this is YUUUGE. When posting on Instagram, it’s tempting to just hit the “Post to Facebook” option and knock out 2 birds with one stone. But using this option doesn’t give you any ability to edit the post (i.e. delete some hashtags) before it goes live on Facebook. If you’re actually trying to see real results with your Facebook engagement levels, then you need to go the extra mile.
Try this instead:
1. After your Instagram post goes live, access it via desktop and copy the post’s URL
2. Paste the URL into a new Facebook status
3. After a few seconds, the photo should render on the screen
4. When it renders, delete the original URL you pasted
5. You can go ahead and write and edit your status (preferably with far fewer hashtags)
6. Hit that “Publish” button! (Or schedule it to go live later on.)
Thanks to Social Media Examiner for that one.
So there you have it. How to optimize the way you post from Instagram to Facebook. No need to thanks us… well, maybe show some love with a share on social media.
Karen Chalco is a writer covering social media marketing, SEO, & SEM, as well as the co-founder of AdvisifyMedia, a digital media agency. You can also find her scrolling through LinkedIn and Instagram.